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EXPERIENCE
Social Graphics with Impact
Raquel Terán for Congress
Raquel's team came to us with an existing logo and brand that had worked for them so far, but as we did more social and creative for them we found that it was not as flexible as they needed it to be. We reimagined it in a way that was authentic and coherent, but flexible and usable on social and in real life, ultimately using the new brand identity to create everything from social graphics to yard signs to merch. We also made sure to make them brand elements that they could mix and match to create their own, cohesive, good-looking graphics as needed. At Uplift we know the power of creating a coherent visual language, and are experts in using a strong brand identity to pull in an audience and amplify a message across social platforms.
Brand Identities That Work
David VS The Goliaths Tour
Our team has a lot of experience with creating branding for specific campaigns or projects within the existing branding of that campaign or organization, but one of our recent favorites was the David VS the Goliaths Tour. We created both the initial logo and branding for David Seligman for Attorney General and the spin-off branding that is unique to his upcoming tour. We made sure the tour branding stayed true to his original aesthetic while adding new elements and changing the tone enough that materials about the tour will seem new and exciting to his supporters. These brand books are examples of the attention to detail we put into branding, whether we are making it from scratch or using an existing brand identity.
Real-World Applications for Any Occasion
PLANNED PARENTHOOD'S CAPITOL DAY
The past few years we have created a suite of designs and real-world collateral for Planned Parenthood Affiliates of California's Capitol Day, an annual event in Sacramento where they gather state legislators and advocates for a day of action and training on issues of reproductive freedom. The photos below are from this year's event. Using both graphic design and in-house illustration, we worked with them to ensure that everything from tshirts to set decoration was ready for the big day. We have extensive experience designing for print materials of all kinds, and work hands-on with vendors and print shops to make sure everything comes out looking good and on schedule.
Work samples
WORK SAMPLES
Explainer Carousel
Election Night Win Graphic
Event Invite
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